Explore the New Routes to the SEO Marketing Now

What content is placed in communities and on pages in social networks? How to evaluate the success of the content strategy? How to select content for advertising companies? These questions torment any beginner, and often an experienced Internet marketer. On this topic written a huge number of articles, books, video training videos, restricted webinars. Unlike all of these articles our approach is as concise, understandable and logical as possible. It is based on the basic metrics and their significance in working out your content strategy.

In most social networks there are only 2 or 3 basic metrics, these are likes, reposts and comments. What do they indicate, how can they evaluate results with them and how do they influence the choice of content? With the Real SEO marketing you will have all the replies that you would need now.

Reposts, this is an extension of the audience

To make a person repost, information should not only fall into the realm of his personal values ​​and be liked by him, but also be useful, interesting, important, shocking. She should encourage her to share it with her friends. Reposts directly affect the recognition of your product, brand and the size of the audience.

Comments, this is the involvement of the audience in the process

What can make a person spend time and leave a comment? Most likely, this is some kind of conflict with his vision of the world or inaccuracy of information, or maybe just a desire to help your beloved company with an answer to a direct question in a post or continue, develop an idea. Comments directly affect the involvement of a loyal audience in the process.

Strategy

And so, we decided that the husky, its audience loyalty, reposts, this is an extension of the audience, and the comments, this involvement in the process. Any community goes through all these stages:

  • First, the audience is recruited
  • Increased loyalty

The audience is involved in the process

This leads to a very simple conclusion: first you focus on attracting a new audience and place more content that the repost collects (you can search for content using the SMMBOX service ), then you start taking care of loyalty and, last but not least, involvement. If you break this sequence and focus immediately on engaging the audience, then you run the risk of not finishing, getting a negative feedback or not getting it at all.

Content and analysis of results

Consider the formula should be the percentage of posts aimed at certain actions. The formula for everyone can be different, but it must be and it must be adhered to otherwise you will not be able to evaluate the results of its change. With variable formulas you need to constantly experiment and analyze the dynamics.

Number of posts

Note that many people will interact with your group, page through the news feed. And, people who sit in the newsline are always at least a lot, but in percentage terms, they lose to those who come 1-2 times a day.
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The Best Centers for the Perfect Dental Care Now

In our progressive century, there are many web design studios offering website development services, their promotionand technical support. How to determine the professionalism of a web studio and which web design studio to choose?

To make this difficult choice you will be helped by a few simple tips.

Council first

With what you need to start, it is from viewing your own website of the web studio, which you consider as a potential executor of your order. Do you like this site? Is navigation clear? How quickly does it load? How is it displayed in different browsers? Remember that the website of the web design studio is her and the person, and the virtual office, and the tool of self-promotion. If you do not like your own web-studio site, it is unlikely that you will like their implementation of your order. The use of a Web Design Company is important there.

The second council

Do not forget to pay attention to the domain name of the web studio. What is it like? What is the domain level? Usually at good professional web-design studios the second level of the domain is www.site_name.ua (com, net). If the site address looks like www.site_name.ucoz.ru (narod.ru, freehosting.ru, etc.), then it means that the studio is located on a free hosting. And can a studio that does not take care of the quality of its domain name, become a contractor of your order – it’s up to you.

The third advice

Pay attention to the experience of web studio in the market of web design services. How long has the studio existed? Evaluate the amount and quality of the work done by the studio – usually they are placed in the web studio portfolio. At the same time, do not be lazy to go to a few of the sites that you like the most from the portfolio and conduct for its usability testing. Again, note whether you like these sites.

The fourth advice

Make sure that the sites indicated in the portfolio of the web studio are really implemented by her. To do this, it is enough to look into one of the lower corners of the site – there will be a so-called copyright. Data about the studio that developed the site, in addition, you can call one of the companies whose website are in the portfolio, and personally hear the impressions of this web design studio.
Great WordPress developer thewpdev.org he do excellent job

Find Your Options for SEO Now

In this overview you will find the latest contributions; sorted descending by date. The tips are divided into different “chapters”. To display tips for a single chapter, select the desired entry from the chapter overview in the navigation on the right.

This collection of tips is constantly being expanded and updated. So far, a total of 72 tips have appeared, more followed at irregular intervals.We wish you every success in optimizing your website and are happy to receive any comment on the previous posts or suggestions on the content.

rel = “next / prev” for multi-page content

For some time, Google has been pleased to be metadata-aware when a page is part of a series of pages. This is undoubtedly at least practical for longer articles that are divided into several pages, series of articles in a blog … Above all, but in large categories in a shop whose articles do not fit on one page, these references are useful to install. The right SEO Company offers you the right support.

Easy installation?

The use is – theoretically – very simple and requires references to previous and following pages in the headers of the page source text. Here is an example of a second page of a coherent series of at least 3 pages:

Yahoo Site Explorer Successor Wanted: Free Backlink Checker Overview

The Yahoo Site Explorer is history. This means that many tools for analyzing incoming links that were previously offered free of charge and based on the Yahoo data are also no longer usable (if they ever existed before). But since numerous providers have been working on potential successors for some time already, there are already some backlink checkers that can be used free of charge as a new point of contact for anyone who still wants to provide information about the link profile of their own website or their competitors as free of charge as possible.

This paper presents some of these (new or established) potential YSE successors and compares the results quantitativelybased on three examples of selected domains of different “size” and orientation (rather small blog, “normal” corporate site, well-linked online tool). For comparison, the number of found links and different domains is considered to be the (almost) lowest common denominator. Some tools also show the IP popularity or the number of hosts vs. Number of domains, but the comparison should be limited to these two measures only.

Optimize metadata for social media links?

Facebook and Google+ offer various ways to control the appearance of a page when a link is to be published. Facebook relies on its own “Open-Graph-Tags”; Google prefers to use microformats according to schema.org . But is it even necessary to deal with it and where is the advantage? Do you need both formats? With a simple page you can see the respective effects on links on Facebook and Google+.

Better Perfection in Customer Data Management

In modern business, the need to automate various processes has become commonplace. Already it becomes difficult to imagine warehouse or accounting without the use of specialized software, sales representatives use special applications for processing and sending an order to the office directly from a tablet or a mobile phone; But at the same time, relationships with clients, at least in medium and small businesses, for some reason are very often conducted without introducing automation and sufficient attention to accounting.

The Meaning

They observe all this quite often, because as a business consultant they are constantly in contact with small and medium-sized businesses. And each time they have to tell their clients how to automate customer relationships, how CRM systems work, what they are, and why in a particular case it is worth choosing one or another system.

What happens if the work of the sales department is conducted without an accounting system? Each sales manager works as he likes, fixes calls, other types of interaction with clients at his own discretion: someone is on paper, someone is in Excel spreadsheets, and someone does not consider it necessary to fix his work.

Incoming calls or requests from the site from new customers are also not recorded; it is often even difficult to understand which of the managers is engaged in the incoming application. As a result, real records are kept only at the level of paid orders and shipment of goods. And how effectively the sales department works, whether all incoming leeds are being worked through, whether some work is being done with existing contacts, it turns out to be impossible to determine. Need to know more? Then visit https://www.bpmonline.com/crm/financial-crm and get all the important information about the same.

In addition, in case of dismissal or illness of an employee, the company may lose all unfinished negotiations and unprocessed contacts, which is also extremely undesirable for effective work of the sales department.

The way out of this situation is the automation and standardization of customer relationship management, i.e. CRM system implementation.

This solution will help:

  • Get a common standardized contact database for the company (customers, contractors).
  • Effectively implement quality control of the sales department at any time.
  • Get statistics and analysis of the effectiveness of working with leads (incoming calls, queries).
  • Plan to improve the quality of work and develop a business development strategy.

In general, the process of selecting and implementing a CRM system is no different from a similar work on the choice of any other software. How they conduct work on the selection and implementation of software, they have already told in detail in previous articles, for example, here: Choosing a software product for a client. Collecting requirements and now they want to talk about the features of choosing exactly CRM-systems.

What are the qualities that you should consider while building a website?

There is a lot of talk about web pages and how to make a web irresistible. It is clear that when designing a website you have to take into account many technical factors, marketing, design, creativity, affordable web design and usability among others.But there is a factor that many people can distinguish between a well-designed website or a frightening web, beauty and good taste.Do you remember any website that has visually marked you? It is difficult to have a perfect website because it requires a lot of dedication, resources and investment.

Colors

The color palette must be chosen very carefully.At this point you will know that you must follow a line next to the logo and visual identity of your brand or business. Sometimes you find web pages with a lot of colors that the only thing they do is instead of highlighting or being attractive, misleading the user and in a high percentage make it leave your website and go to the competition.

Typographies

You have hundreds of Typographies in the network from more serious to more cheerful or calligraphic. What do you want to convey? Like the colors, typographies should already be established in your brand identity in the corporate identity manual. But many times this is not so. Therefore, choose one or two fonts and play with them no more.

Balance between content and design

You all seek visibility with your websites. Therefore, if you have some basic knowledge then you will have as objectives to go out in the first places of Google with the keywords that your potential clients look for.SEO sometimes obsesses you so much that you forget to take care of the balance between content, design and creativity. You have to offer what the user really looks for but with a certain density of texts. Sometimes you find many visits on a page but this does not necessarily translate into more conversions. On the other hand, the importance of web analytics helps you analyze user behavior. In this way detect content errors among others, allowing you to improve each internal page including its structure and design.

Conclusion: every detail is important

Forget about introducing straw and more straw on the web. Limit yourself to what adds value and what your visitors really need to read. And play with design and creativity there are many ways to structure your texts in a web and being extensive so that they are beautiful and it does not seem like you are reading a bible and fleeing in terror. On the one hand it shows you the type of user that arrives at your site and which is not always aligned with your target audience and this must be taken into account.

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